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12min chapter
Anat Shenker-Osorio - ChangeMakers Chat - Art of Communication
ChangeMakers
Navigating Political Ideologies and Messaging Strategies
Exploring the complexity of undecided voters in politics, the evolving societal perceptions on issues like marriage equality, and the impact of strategic messaging in driving social change, with a focus on clear language boundaries and social proof. The chapter also delves into successful communication tactics used in legalizing abortion in Argentina, highlighting the power of symbols and narrative crafting in mobilizing support and challenging opposition.
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