S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition
Stacking Growth | The B2B Marketing Podcast
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The One Metric That Everyone Cares About, Right?
I like to say, specially in start up, everything that you do is about change. You're trying to get the organization and move from forty thousand dollar deals or 200 thousand dollar deals to million dollar deals. There has to be a lot of alinment, right? Like, there has to be the one metric that everyone cares about,. If people are running scrips, and that number is going up into the right?, That's your quantification of value," he says.
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