On the Up and Up cover image

Ep. 11 How To Intentionally Pivot Your Team With Steph Weber

On the Up and Up

CHAPTER

Building a Brand and Shifting Focus

The speaker discusses their journey of building their brand and shifting their focus from being a fashion beauty and travel influencer to helping brands with their branding and marketing. They emphasize the importance of branding in messaging strategy and the power of storytelling. They also discuss the impact of a strong brand foundation and clear brand voice on team interactions and success within online businesses.

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