Skinnoming - The Lipstick Effect

When you exited the previous business, how big was that? No, no, it didn't set me up for life. That was like a year or so after I moved to London. So my job was basically every day running from our office on Waldorf Street Soho to beauty counters and convincing them to give me samples. And they would look at me like, oh, have you got your own pots? I can't use other sample pots with hygiene issues. But we had this idea to send people the full size products along with a little sample pot. We tested out was we had this theory that if we could set up this website that gave you skincare recommendations from a real

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