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Jean-Claude Vacassin: What Separates The Successful vs The Struggling PT Facilities (Repost)
LTB Podcast
The Importance of Experience in Gym Sales
I can see it being disheartening in some ways for a facility owner. If you feel like another gym that you know quite well is doing really well and they remember charging more money than you, I think there's lots of pieces to the jigsaw that dictate what you can charge. Most people are massively undercharging but then again most people haven't got a truly leading facility. They don't have sales trained staff, they don't have enough experience in the model. You know, when you get to a certain point, we can probably almost half twice our prices at W10 and I like that we lose everybody. We're already expensive because some people, it's just that their value
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