The Impact of Economy Class Airlines on Value Perception

I don't know that any of the individual carriers that are profiled are going to be necessarily surprised with their performance. But we looked at the fact that cost and fees and value perception is a big, usually it's one of the highest, if not the highest factor in our economy based regression modeling. Having the lowest fare is not enough. You must deliver on value. And so that's, I think that's one area to focus on.