7min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Growth | Career

CHAPTER

From Venture Capital to Home Building

This chapter shares a personal journey from venture capital to home building, highlighting the emotional connections customers have with their dining room tables. The speaker emphasizes the importance of understanding customer motivations in design to enhance sales and foster deeper connections.

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