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Cyber security sales with Neil Saltman
Outbound Squad
What to Say in Emails, Phone Calls?
The first thing I would say is, I don't know if you've heard the term above the fold, but above the fold. So anything that you can see from your phone that's, you know, the first line or two is what they're going to read. If you don't hit on a point that's important to them right away, it's going to be difficult to get them to respond. You kind of have to take a shot and assume you know something about them.
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