Lenny's Podcast: Product | Growth | Career cover image

Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)

Lenny's Podcast: Product | Growth | Career

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The Evolution of B2B Growth Strategies

This chapter explores the emergence of the first B2B growth team at a leading tech company and the application of growth hacking concepts within the B2B landscape. It discusses the transition of marketing techniques from B2C to B2B and the significance of innovative product design and effective distribution for success.

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