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4min chapter
75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Introduction
How to Succeed in Product Management is a weekly podcast from the University of Washington. Jeff Schulman, co-host Red and Kavita are here each week to talk about product management. This week they discuss user personas as an important way to understand your customers. They also share their insights on how you can use these personas to improve your work.
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