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4min chapter
Vom Hype zum Business-Modell - mit Paulo Ferreira da Silva
Tech und Trara
Intro
In diesem Kapitel wird die Rolle der Medien und deren Einfluss auf die Innovationsbewertung im New Business Development thematisiert. Es werden die Entstehung von Hypes sowie wichtige Kriterien zur Identifizierung echter Kundenbedürfnisse erläutert.
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