4min chapter

In Depth cover image

How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)

In Depth

CHAPTER

Growth Strategies: Startups vs. Established Companies

This chapter explores the contrasting growth strategies of startups and established companies, emphasizing the need for startups to focus on high-impact opportunities due to limited resources. It also examines the challenges startups face with traditional paid marketing, highlighting the risks of relying solely on ads for sustainable growth.

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