11FS - Customer Centricity in Financial Services

I think historically, we saw lots of organizations in financial services and beyond kind of starting from the point of, you know, how do we make money? Then simply think about can we build that? And then thinking about, well, how do I persuade customers to want this? We're just sort of flipping the order, really all asking the industry to flip the order. What does the customer want? How could we build that and deliver that? There's a whole plethora of options now with the diversification we're seeing in the sort of revenue models within the financial services industry for how you can then take that to market in a commercial way.

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