Partner Is a Part of a Strategy

I think that having too many eggs in your part, obviously, partners all the rage these days. I worked at companies for the first four years of my career that purely sold through distribution. We paid companies throughout the US and throughout the world 40 to 50%. And then one day I was like, hey, why don't we make a store on our website so that companies instead of going to our partner and we pay them 50%? That gave us significantly higher margins just by being clear that we're going to own the customer experience. If you only sell through Walmart right now, you have no control over the customer experience."