How Dating Apps Survive in the Age of Digital Exhaustion, with Tinder’s Melissa Hobley
Mixed Signals from Semafor Media
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Navigating Profitability and User Connection in Dating Apps
This chapter explores the tension between profitability and user experience in the dating app sector, with a focus on Tinder's revenue model driven by subscriptions. It also highlights the transformative role of AI in advertising, emphasizing real-time feedback and audience targeting to enhance campaign effectiveness. The discussion further touches on the importance of diversity in advertising partnerships and the evolving strategies in the podcasting industry to foster meaningful brand connections.
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