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Branding, Repositioning, Branding
In a cnereio, like you're describing anybody that's upstream from revenue. And what you want to find out is, because unless you are like a front line sales person, you are probably not going to have any direct impact on revenue. So for consumer brands, our experiences why wed stay far away from consumer brands is thery. I it's harder to convince a b to btie business that, you know, re branding, repositioninga figuring out what their nich is really driving it down. That's where it all gets mushy for them,. till they got to some extent a how how would that even equate to revenue, new revenue coming in?