I've seen less brands, sort of dollars being thrown at newsletters in the last couple of months. I think it's important to drive strong conversions for your sponsors that you're working with. It'll be interesting to see how they play out against building your own first party sales org and advertiser stable. We've always viewed for owning your own sales. Third party is place.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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