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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game with Alex Hormozi
The Strength of a Conditional Guarantee
The strength of a guarantee is proportional to the amount of risk of reverses. So you get in continued access. But they didn't get results in the first place. Why wouldn't they want to keep it anyways? Yes. And so we're always little dials here because on the conditions, the more you have, the lesser risks for them.
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