Loren weinstein is a lecturer at stamford's graduate school of business. She and mat abraham have taught strategic communication for over five years. In coaches, we often have to explain complex ideas so others can understand them. But lots of other folks also have to take complex, technical or scientific information and make it accessible.
As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads.
In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.
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