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The Key to Great Strategies? Timing.

HBR On Strategy

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The Importance of Deep Technical Expertise

Elson: If you're going to become a technical expert in something, whether it's marketing or HR or operations, then you need to really care about that field. He says if she has no interest in the technical kind of job she's being interested, that's a deal breaker obviously. But we do think that given that she's just come out of an MBA program which is a pretty generalist experience and the fact that she's working at a pretty specific type of company in an industry that requires technical expertise might be right for her at this stage. Elson: She needs to be talking about what am I good at, where can I make the most positive impact?

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