Is It Going to Drive Sals?

"I never think about whether anything that i'm doing in marketing is going to drive revenue," Elizabeth says. "All that i son is, am i effectively communicating with buyers and prospective customers in ways that they like? And if i'm doing that in the right way, good business strategy pared with great community marketing evangelism, is going to driving sales." She explains how she changed her mind set from 'how do i get so into a meeting' to 'how are we not hitding in our messaging?'