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Mark Woodland: From Maccas to building a $100m company with zero qualifications

How I Made It

CHAPTER

From Childcare to Coding: The Journey of Digitizing Operations

Exploring the transformation of a childcare center's paper-based system to a successful software company, the chapter discusses the challenges faced, initial skepticism towards digitization, and the eventual growth through venture capital investment and strategic partnerships. It highlights the evolution from a family-run childcare center tool to a business generating a significant offer for its software, culminating in a $100 million valuation. Despite struggles with team building, offshore hiring, and rapid expansion, the chapter depicts a determined journey of persistence, learning, and necessary changes for success.

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