4min chapter

Creator Science – Learn from today's top content creators cover image

#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views

Creator Science – Learn from today's top content creators

CHAPTER

Podcasting - How Do You Prepare?

When I first started podcasting, I thought that the goal was to ruthlessly index information out of the guest's brain into their microphone as succinctly and orderly as possible. Since then, I've realized that it is much more about creating a vibe, just a vibe architect, right? That's what you're here for. If you look at the best performing podcasters on the planet, they're not the ones that necessarily – even your Tim Ferriss is in your Hubermans of the world. Almost nobody is a great podcaster off the back of being superbly dry. It doesn't work.

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