How to Make a Proposal Work for You

"It's just free money in reality," he says. "If you do it right, there's not 27 tricky tie downs and tag ons that are going to magically make a sale happen." He suggests clients call them action plans from a framing perspective with the client because one of the triggers for me was this proposal just kept bringing up the idea that you're proposing business, but it's a yes or no option.