First Conversation to LOI Session 3
M&A Science
00:00
How to Get a Warm Introduction
Keesan: The first step is get a warm introduction. If you can avoid it, your chance of getting them to go exclusive with you and not turn it into a big process is much lower. Figuring out some way to build a relationship outside the sales process isn't always easy. Keesan: Even if you can't do an ecosystem deal, I'll give you a case of this when I was at Lexus. They told everyone they weren't for sale. We all wanted them."
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