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Subkulturen authentisch erreichen: Cultural Marketing Deep Dive - mit Niko Backspin
OMR Education
Langfristiges Verständnis und Zusammenarbeit im Cultural Marketing
In diesem Kapitel wird die Wichtigkeit hervorgehoben, kulturelle Marketingansätze langfristig zu planen und die Zielgruppe intensiv zu verstehen. Der Fokus liegt auf dem Stellen von Fragen und dem Einbeziehen von Experten, um den kulturellen Kontext wirksam zu erfassen.
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