6min chapter

Creative Confidence Podcast cover image

How Great Leaders Use Friction: Bob Sutton

Creative Confidence Podcast

CHAPTER

Embracing Friction for Growth and Innovation

The chapter delves into the value of encountering challenges in creative endeavors, highlighting how friction can lead to growth and innovation. It emphasizes the importance of not always seeking efficiency at the expense of creativity, advocating for confronting challenges rather than solely seeking to eliminate them.

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