Confessions with Jess and Cindy cover image

Ditch the Cold Calls: Authentic Sales Strategies with Kristi Scott

Confessions with Jess and Cindy

00:00

Narrowing Focus in Email Marketing

In this chapter, the speaker shares their journey of specializing in email marketing after a diverse nonprofit career, emphasizing the need for a clear niche in business development. They discuss the benefits of streamlined communication and community engagement, highlighting how natural referrals can lead to new opportunities without aggressive marketing. The chapter also addresses lead generation strategies and the importance of patience in cultivating relationships within the nonprofit sector.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app