MotorTrend's Ed Loh & Jonny Lieberman chat with Ford Motor Company's Chief Advanced Product Development & Technology Officer - Doug Field! The guys discuss Software Defined Vehicles (SDVs), how software is redefining the automotive industry, and the roadmap to full autonomy!
0:37 - Who is Doug Field?
5:39 - What is a Software Defined Vehicle (SDV)?
10:49 - What's the advantage of SDVs?
15:12 - What many car companies are going to miss about SDVs.
18:23 - SDVs in application, "A platform for creativity".
22:28 - Over-the-Air updates.
25:09 - How software is redefining automotive manufacturing.
29:18 - What is the defining characteristic of SDVs?
32:01 - Roadmap to full autonomy.
36:52 - What can be learned from the Outside Lands autonomous vehicle fiasco.
40:20 - The biggest hurdle toward full autonomy, "I believe it's harder than putting a person on the moon."
42:09 - "The software revolution is bigger than the propulsion evolution."
45:22 - Ford's SDV subscription services - where's the line?
54:52 - Role of Peter Stern, President of Ford Integrated Services.
58:41 - The importance of the automakers recruiting new talent from tech.
01:03:03 - What will my Ford be capable of 15 years from now?
01:06:58 - Adoption of the NACS (North American Charging Standard).
01:09:45 - Doug's car collection.
01:13:27 - Biggest cultural shift returning to the automotive industry.
01:18:02 - Building the right software engineering teams.
01:21:22 - Final thoughts.
01:24:18 - EV racing!
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