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Advancing Behavioral Economics with Colin Camerer

Masters in Business

CHAPTER

Neuroeconomics and Decision-Making

This chapter explores the impact of hormones and neurotransmitters on human decision-making and social behavior, focusing on substances like dopamine, oxytocin, and vasopressin. It highlights the complexities of neurochemical effects on cooperation and trust, as well as the necessity for external support in navigating modern economic challenges.

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