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9. Finding the Most Painful Problem in a Market

The Bootstrapped Founder

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How to Solve Problems in Your Prospects

Make a list for every single prospect you call. For every problem that was mentioned multiple times. And in your revisiting this final list after the conversations, rank your notes by descending intensity. The most critical problems will be on top of this list. These will ee the problems that are mentioned most often with the most intense a or the most intense pain being felt.

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