Drew Green's Indochino Creating Custom Clothing for Men and Women
The Retail Pilot
Indochino's Custom Clothing Strategy
This chapter explores Indochino's unique business model centered around exceptional customer experience, quality, and affordability in the custom clothing industry. It discusses the brand's post-pandemic growth, ambitious retail expansion, and innovative use of technology to enhance the customization process. Additionally, the chapter highlights international expansion plans and the brand's collaborations with professional athletes to align their values with marketing goals.
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