i love alliteration. And so that you may help make them a little more memorable as well, i'm going to take you up on your offer. You've alluded to the fact of psychological discomfort and comfort. I'm wondering, how can people in face of just clear evidence? And nd it's not just in the area of racism. We see this in lots of other areas in our lives, where the evidence to some of us seems just blatantly clear, and to others it doesn't. Do you have some insight into the mechanisms underlying that, and maybe things we can do to help others see or at least be willing to look at a different perspective?

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