In this Marketing Over Coffee:

Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!

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Brought to you by our sponsors: Wix Studio and NetSuite

Going beyond badge swipes, QR Codes, and NFC

Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!

8:22 – 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

It’s event agnostic – once you are a customer you can use it for everything

Tagging at scan allows you to customize the follow up path

Breaking you free from booth sponsorship as the only option to get access to contact info

The Enrichment Waterfall – running through 22 different data providers as part of the scan

19:27 – 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

What comes next to drive speed to lead?

The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites

Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson

Wicked!

Eric on Linkedin

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The post The Future of Lead Collection with Eric Lindroos of Mobly appeared first on Marketing Over Coffee Marketing Podcast.