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#198: Live from Marketing Analytics Summit

The Analytics Power Hour

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Are You Going to Surprise a Key Stakeholder?

CNN.com's John Sutter shares his tips on how to present results in front of an audience and get away with it. "If you're going to surprise somebody, all the talk to him first," he says about presenting a good or bad result before telling them what they already think is true. The show airs weeknights at 10 p.m. ET/PT; Sundays at 11:30am ET / 4:30pm PT.

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