12min chapter

The Story cover image

Why are we getting worse at sleeping, not better?

The Story

CHAPTER

Exploring Sleepfluencers and the Sleep Industry

This chapter investigates the rise of 'sleepfluencers' on platforms like TikTok, discussing various modern strategies and products aimed at improving sleep quality. It highlights personal experiences with sleep-tracking technologies and critiques the reliability of provided data, revealing how perceptions of sleep can be manipulated. Additionally, the chapter explores the complexities of sleep, including biological rhythms and societal misconceptions about rest quality.

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