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i think football, isi you were a good footballer, finding something to differentiate you is really valuable. And there's science behind that, right? Like that is te von restov effect. That is the idea that being different from the immediate surroundings around you works. I read this on richard shotton's a book writter, shod hd had shed on to it. Make it yours. Why should you? You shouldn't write it like it should be written, because le shave, you've seen it before. But if you can write something that's yours, beans means hine, that can be no other brand's name at all. It's not beans make you