Most tarpet ideas at least the ones we see the most and the ones we're talking about today are what you would call consumer ideas Um Consumer means, you know, the customer is a consumer. So this is a product that's being marketed to people not companies. Sometimes these products are free and monetized with ads Social networks are extremely common. The whole gig economy I would describe as a consumer business But you know it's consumer business because individual people use it And it's a product that'm not primarily marketed to businesses That's where you know you're in the consumer world.