The Ultimate Guide to Pre-Negotiation Success with Roy Koppelmann
Negotiate Anything
00:00
The Importance of Knowing Your Opponent
We needed a little extra time on another recent deal that we did. We gave him what he wanted. Otherwise, we were lost $50,000. Not the end of the world. But I'll tell you what, if there's $ 50,000 sitting on a ground, I'm picking it up. And I don't like to lose $50,00 in this business.
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