Maximizing vs. Satisficing: Finding Balance in Decision-Making

Adam is a Professor of Marketing at New York University’s Stern School of Business, his research focuses on judgment, decision-making and social psychology, as well as the impact of subtle cues in the environment on human behaviour.

He is the bestselling author of the books: ‘Drunk Tank Pink’, ‘Irresistible’, and most recently ‘Anatomy of a Breakthrough: How to get unstuck and unlock your potential’. He has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science.

You can purchase Adam’s newest book, ‘Anatomy of a Breakthrough: How to get unstuck and unlock your potential’, here: https://amzn.to/3QzyWXx

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