How to Better Understand Your Opponent and Win More Josh Barkan, Esq.
Negotiate Anything
00:00
The Importance of Understanding Your Business
The best things in life lie on the other side of difficult conversations. What may be acceptable to company A is not acceptable to company B or individual A and individual B. And so if you understand your business, it's a lot easier to get a deal done. The due diligence of ourselves or operation is an ongoing operation every day.
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