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Lauryn Evarts of The Skinny Confidential Shares How to Turn a Blog into a Multi-Service Brand + The Power of Being Resourceful

Woman of Influence

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How to Grow as a Blogger and Influencer

When I first started out in, in 2010, everyone was showcasing their outfits and it was a very me, me, me thing. Now I just want to like be transparent. Social media is me,me, me. If you want to grow, start aligning with other bloggers, start aligned with other influencers. It's something called momentum. But what it means in the blogging industry is if you start getting these people on, it's word of mouth. When you're collaborating and you're putting out that energy into the ether that you're a collaborative person, you start to get all these people on board and they start being your soldier. And you're being their soldier.

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