Woman of Influence

Lauryn Evarts of The Skinny Confidential Shares How to Turn a Blog into a Multi-Service Brand + The Power of Being Resourceful

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Oct 18, 2017
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ANECDOTE

Sister's Addiction & Health Focus

  • Lauryn Evarts' sister's struggle with heroin addiction influenced her focus on health and wellness.
  • This led to the creation of The Skinny Confidential, initially a blog about healthy modifications.
ADVICE

Building a Brand

  • Start with a strong brand message and target audience in mind.
  • Don't focus on money initially; concentrate on building a foundation.
ADVICE

Doing It Your Way

  • Do things your own way and resist being put in a box.
  • Authenticity stems from self-awareness and pursuing what fulfills you.
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