
Woman of Influence Lauryn Evarts of The Skinny Confidential Shares How to Turn a Blog into a Multi-Service Brand + The Power of Being Resourceful
12 snips
Oct 18, 2017 AI Snips
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Sister's Addiction & Health Focus
- Lauryn Evarts' sister's struggle with heroin addiction influenced her focus on health and wellness.
- This led to the creation of The Skinny Confidential, initially a blog about healthy modifications.
Building a Brand
- Start with a strong brand message and target audience in mind.
- Don't focus on money initially; concentrate on building a foundation.
Doing It Your Way
- Do things your own way and resist being put in a box.
- Authenticity stems from self-awareness and pursuing what fulfills you.
