There's hundreds of billions of dollars of profits, and you can have high margins around when you produce Cheerios in a way that you can't when you resell oats in their original form. So from a business industrial complex perspective, it gets cheaper. We're subsidizing these but giant factories run by robots. And they're just taking extracts of food from around the world and just pre-purposing it into something that then looks like fake food again. I'm sorry to see those go. None of these things are off the limit.