2min chapter

The Next Big Idea cover image

DIET: The New Science of Healthy Eating

The Next Big Idea

CHAPTER

I'm Sorry to See Cheerios Go.

There's hundreds of billions of dollars of profits, and you can have high margins around when you produce Cheerios in a way that you can't when you resell oats in their original form. So from a business industrial complex perspective, it gets cheaper. We're subsidizing these but giant factories run by robots. And they're just taking extracts of food from around the world and just pre-purposing it into something that then looks like fake food again. I'm sorry to see those go. None of these things are off the limit.

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