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Attention is the New Oil | Ep 461
The Game w/ Alex Hormozi
The Game Has Changed Fundamentally in Media Marketing
The new generation of ultra wealthy people built on attention, Zock is going to continue to be a gangster because he has the attention economy. And so becoming a master of media is a huge way of creating leverage. If Kylie can just point, and then you have 100 million people who buy anything, you have a billion dollar plus company. Once you have tons of media, the monetization is the easier part.
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