The 2nd Annual Gloss Angeles Awards
Gloss Angeles
00:00
Half Magic Launches New Brand of the Year
Half magic was created by the most incredible makeup artist of all time, Donnie Davey. The brand launched in May of 2022, it earned $21.8 million in earned media value since their launch. They launched the industry's first ever compostable makeup compact made with paper foam. Congratulations to the half magic team on getting new brand of the year. This was a stacked category because there were just endless amounts of celebrity launches last year. O.I. M. is nominated for favorite new celebrity brand.
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