36 | Nail Your Sales Call With Five Steps
The Obvious Choice
00:00
The Final Step Before You Ask for the Money
Up until now you focus largely on the benefits. You still up until this point have not told them much about your program. They kind of need that logic to justify what their emotional brain is telling them because they're about to make a scary decision. So in this final step before you ask for the money you're going to describe your program still tailoring it's them but you're giving them the logic reasons they need to justify the emotional decision to fire coaching. A lot of what he teaches through Story Brand is just the importance of when you're selling something tell somebody as part of your sales process what happens immediately after they buy. Because there's a lot of no-vusmus that
Transcript
Play full episode
