477: Chasing the World’s Best Produce with Natoora’s Franco Fubini
This Is TASTE
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Harvesting Flavor: The Journey to Quality Produce
This chapter explores the personal motivations behind starting a business dedicated to high-quality produce, emphasizing the importance of flavor in fruits and vegetables. It discusses the intricate relationship between farming practices, environmental sustainability, and consumer preferences, highlighting unique varieties and innovative sourcing methods. The conversation reveals how chefs and farmers collaborate to elevate the culinary experience, ultimately enhancing our understanding of food quality and taste.
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