Planning and Conversions

Inbound marketing blends everything that marketing generates together, which causes tons of challenges and planning. What is the buyer doing to activate the sales process? It's going to help you predict and model in the future things like sales cycle length, win rate, ACV, and overall pipeline velocity. When you look at it, department focused, it creates unnecessary tension and misalignment between go to market teams for people fighting over credit. We're acknowledging that both teams are necessary for the success of all of these revenue programs.