Bozema St. John: The Urgent Life

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Bozema St. John is a former executive at Apple, Uber and Netflix. She shares insights into working with iconic figures from Spike Lee to Hollywood super agent Aria Emanuel. Plus she talks about the challenge of tying your identity to your professional position.

Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.

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